Negotiation, trade, and bargaining are woven into the fabric of Mexican culture. In 1520, Hernán Cortés wrote to Emperor Carlos V of Spain describing Tenochtitlán as a city with “many plazas, where there are continuous markets and dealings in buying and selling”. These and other records show how Mexicans have been avid traders for many centuries.
Five hundred years later, whether you’re buying a piece of land, a home, a car, or a kilo of limes at the local market, you will need to exercise some negotiation skills, lest you may pay more, and possibly a lot more, than you need have.
How you negotiate (or bargain) will depend upon the precise situation you find yourself in. In most circumstances effective negotiation will require the use of Spanish — a notable exception being real estate purchases — so a basic conversational level of the language, as described in the first article of this series, is a prerequisite. Most Spanish language schools in Mexico include market trading and negotiation as part of their course material.
There are some places and situations where bargaining is not practiced in Mexico. These include the local Wal-Mart (and similar establishments), department stores, and gasoline stations. Bargaining is not generally practiced at tienditas (family-run corner stores) and it’s not practiced at pharmacies. Restaurants and comedores don’t usually bargain, either; although they might agree to a large group discount if you have a quiet word with the manager or owner before your intended arrival.
Situations where bargaining is practiced (and sometimes expected) include shopping in open-air food markets, flea markets, art and craft markets and fairs; and buying from ambulant vendors on the street and on public transport. If you board a taxi cab that isn’t metered or doesn’t charge a zonal fee, you should always negotiate your price beforehand.
More formal situations where price negotiations are often entered into include the purchase of a vehicle (new or used), the purchase of jewelry or fine clothing from a specialist supplier of these products, the bulk purchase of almost anything from a trade supplier, hand-made furniture bought locally, as well as land and property—whether for purchase or to rent.
When you have lived in Mexico for a while—and especially when you have lived in one place in Mexico for a while—you’ll notice that the prices asked for many local things you buy every day can be very elastic indeed. There are prices for ‘locals’ and prices for ‘tourists’, — whether the tourists are foreign or Mexican. Non-metered taxi cabs which are few in supply may quote you a higher rate when it’s pouring with rain than they would do on a quiet sunny day with several other cabs parked in the rank, waiting for custom.
Mexican traders, like traders everywhere, are opportunists. They will always try to make hay while the sun shines. With some experience of living in a place, you’ll learn what prices should be for things like a taxi cab ride, a kilo of meat or fish, a bagful of oranges, a hat or walking stick, a stack of fresh corn tortillas, and so on.
How? You start talking with people locally, you hear and see what others are being offered and gradually you get to know. Eventually, you don’t even ask the price for many things—you know what it should be and hand over that amount of money. The acid test is to hand over a coin or bank note that requires some change in return and see how much comes back. In fact, this level of local economic intimacy is a gauge for you—the more you buy without the need to ‘negotiate’ the price, the deeper you have become entwined in, and part of, the local community.
Next: Part 4 – Contacts & Networking
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