Although middle-class households in Mexico don’t receive as many publicity offers as their American and Canadian counterparts, direct marketing has started to gain some traction here; telemarketing is particularly pervasive and junk email is also on the increase.
Mexico’s financial services watchdog, CONDUSEF, offers a service that enables consumers to opt-out of telemarketing calls and junk email campaigns. Although this service is limited to calls and emails emanating from financial service companies, opting-out helps as these companies are the principal source of telemarketing calls in Mexico.
To relieve consumers from the constant bombardment of advertising programs, opt-out laws which prevent consumers being contacted have been implemented in many industrialized nations, with varying degrees of success.
In Mexico, the opt-out register run by the financial services watchdog is called REUS—Registro Publico de Usuarios—and the opt-out list is currently consulted by about twenty-two large financial institutions including banks, insurance companies and trust fund management organizations before they send out any mass emails or begin telemarketing campaigns.
If you have a relationship with one or more Mexican financial institutions, you might consider registering with REUS if you want to reduce the amount of telemarketing calls and junk email you receive from them.
To undertake the free registration procedure, go online to http://www.condusef.gob.mx/
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