When the Spanish made their first appearance in Tenochtitlán, they were astounded by many things, not least the size of the ancient Aztec city and the bustling commercial activity they saw happening there.
To this day, Mexico remains a hot-bed of trade and commerce, offering customers street stalls, outdoor markets, indoor markets, mini plazas with a dozen or so stores and restaurants inside, full-blown US-style shopping malls—and plenty of supermarkets.
In a country criticized for lack of competition in a number of major industries, retail commerce is clearly an exception. Depending where you live in Mexico—it varies from place to place—you may have a choice of four or more supermarkets to shop at, in addition to a plethora of local stores and markets. The bigger the location, the greater the choice, with suburban residential areas tending to be better served.
The main supermarket chains in Mexico are Walmart, Superama, Soriana, Chedraui, and the Mega hypermarkets. There are also US-style membership stores such as Sam’s Club and Costco, and smaller economy supermarket formats like Bodega Aurrera and Sumesa.
For higher-end and gourmet lines, Mexico also offers shoppers a range of specialized imported and homeware retail stores.
Smaller towns, and some neighborhoods in bigger cities, tend to have independent “Mini Super” stores: quaint and provincial in look and feel, these stores stock everyday groceries across a range which is more extensive than local tienditas but fall quite short of the larger supermarkets.
The supermarket chains in big cities stores are constantly advertising on the radio and coming up with special offers to attract shoppers, as some will turn up for a single item or line of goods on offer. The main message is always: “shop with us, we’re cheaper.” This approach involves several marketing ploys that include price matching, price comparisons, loyalty cards, discounts with points, and interest-free credit under agreements with Mexican banks—to name a few. The permutations can be mind-boggling.
El Buen Fin: Mexico’s Black Friday Shopping Event
On the November 20 holiday weekend, most of the retailers across Mexico join-in “El Buen Fin,” a promotional stint offering discounts and other savings, emulating the U.S. tradition of Black Friday: the day after Thanksgiving when stores begin their holiday-season sales. The initiative, which was first introduced in 2011, was a success and has since become a de-facto annual shopping event in Mexico.
In 2018, the November 20 holiday weekend begins Friday November 16 and ends on Tuesday November 20. Monday, November 19 is a public holiday in Mexico.
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